Paul Plus+ Protein Low Fat Milk 2L

At Pauls we believe it shouldn’t be an effort to get the extra protein in your diet and that’s why we make a range of everyday Aussie dairy favourites boosted with the extra protein you want. Introducing the latest addition to our high protein range, Pauls Plus+ Protein white milk. With 16 grams of natural dairy protein in every serve and the delicious, creamy taste of Aussie dairy milk.

PAULS PLUS+ PROTEIN KEEPS YOU GOING FOR WHATEVER LIFE BRINGS.

THE START OF SOMETHING STRONG

The Protein segment in White Milk is only at 0.2% volume share compared to +12.% in yoghurt. A significant opportunity to tap into the protein macro trend and drive growth in white milk**

Pauls is Australia’s No. 1 white dairy milk brand in volume. Pauls Plus+ Protein delivers the product innovation that shoppers expect from the leading dairy brand^

In Australia, grocery items featuring ‘protein’ within the name description grew +28% in FY23*

High Protein Milk delivers a higher dollar value for Retailers of approx. +$1.44 incremental vs standard dairy milk for every litre sold**